Stop Renting AI Knowledge.
Start Building With It.
The AI Lab is the membership for Short Term Rental owners who want to automate, optimize, and run their portfolios with Claude — using Cowork, the AI desktop environment built specifically for STR operators. Join now at the $297/month.
Cancel anytime in Skool. Two clicks. No friction.
Inner Circle members: don't purchase here — you have a separate link.
Only 12 spots left before
we close the doors
Next Lab Build Day: June 24th — get in now to shape what we build.
After these 12 spots fill, enrollment closes until the next Lab Build Day.
You're not building alone.
This is a community.
The AI Lab runs on Skool — and the community layer is as valuable as the curriculum. The Build Floor is where members share what's working, post their builds, ask questions, and pick up automations other operators have already figured out.
When someone finds a prompt that cuts their response time in half — it goes in the community. When a new skill ships, the conversation around how to use it on a mountain cabin vs. a beach condo happens on The Build Floor. This is a collective intelligence, not a solo course.
- Share what you've built — and what's working
- Get answers from operators who've already solved your problem
- See how others are applying the same tools to different portfolios
- Show up to Lab Build Day and Help Desk with people who are in the same trenches
The Build Floor
The main channel. Where builds get posted, questions get answered, and the collective intelligence compounds. If you figured something out, it goes here.
Lab Build Day
4th Wednesday of every month. We build live, together. Members bring problems — we leave with working solutions. Replays in the community within 24 hours.
The Help Desk
Every Friday at 1:00 PM CT. Bring whatever's stuck. Live Q&A — no agenda, no slides. Just real answers to real problems in real time.
You don't have to build a thing.
The tools are already built.
Every skill in The Vault is ready to run the day you join. Point it at your listing. Point it at your portfolio. Get the output. That's it.
Start with what's already built
Run the Listing Analyzer on your live Airbnb today. Build your guest guidebook this week. Launch your direct booking page this month. No configuration. No code. Just run it.
The curriculum is there when you're ready
The Builder's Path teaches you how to customize, extend, and eventually build your own skills. It's available Day 1 — go at your own pace, or not at all. The skills work whether or not you ever open Module 3.
Build when it clicks
Most members start as users and naturally become builders when they hit a gap the existing skills don't cover. The Lab makes that transition easy — and the community has already solved most of the hard problems for you.
What you'll actually have in 30 days
Not theory. Not "AI literacy." Not another course you don't finish. Real, measurable outputs running on your real properties.
Foundation locked
- Cowork installed and configured for your portfolio
- Portfolio wired to OwnerRez or Hospitable
- First Cowork project live
- Builder's Path foundation modules complete
Skills running
- Listing Analyzer run on your real listings
- Direct Booking Page built for one property
- 30-Day Instagram calendar in your queue
- First measurable bookings or rate improvements
Your first build
- A custom skill of your own creation, shipping
- Posted on The Build Floor with your name on it
- The Skillsmith badge unlocked
Automation running
- A scheduled task firing on your machine without you
- The Operator badge unlocked
- Time saved that compounds every week
Everything you get when you join
The AI Lab has four parts. The curriculum. The live sessions. The help. The reference library.
The Builder's Path — 7 modules, 31 videos
The full recorded curriculum, available the day you join. Foundations, workspace setup, running skills, building skills, automating operations, the deep-dive library, and the advanced agent stack.
Lab Build Day — 4th Wednesday of every month
60–90 minute live skill build session. One specific build per Lab Build Day. Show up, follow along, leave with something running on your real portfolio.
The Help Desk — every Friday at 1 PM CT
60-minute live Q&A every Friday at 1:00 PM Central Time. Bring your stuck point. Walk out with a fix. Plus a walkthrough of the latest Cowork release each session.
The Vault — searchable always
Not just skills. The Vault holds the connectors that wire Claude into Hospitable, OwnerRez, PriceLabs, and the most popular STR software — plus prompt libraries, scripts, automation templates, and troubleshooting guides. Everything grows every month. The reference library you didn't know you needed until 11 PM on a Tuesday.
The skills you get on Day 1
The Vault isn't just a skill library. It's the connectors that wire Claude into Hospitable, OwnerRez, PriceLabs, and the most popular STR software — plus prompt libraries, scripts, automation templates, and more resources added every month. Everything below ships the day you join, built and tested on our own portfolios.
STR Listing Analyzer
A full audit of any Airbnb or VRBO listing — yours or a competitor's. Scores across every major dimension: title, description, photos, amenities, reviews, pricing signals, and host presentation. Delivers a detailed HTML report with prioritized, specific recommendations.
Property Intake
The foundation — every other skill starts here. Interviews you about your property through a structured conversation and saves a master property profile file. Run it once, and every skill that follows reads it automatically. No repeating yourself.
Competitor Analysis
Researches the top comparable listings in your market and produces a detailed intelligence report. Pricing, occupancy signals, amenity sets, title strategies, and photo approaches for each competitor — plus a polished HTML report you can keep.
Title Generator
A validated listing title that converts — plus three A/B variations to test. Every title is automatically validated to stay under the 50-character platform limit. Includes a competitive breakdown showing what title patterns are working in your market.
Description Writer
A 5,000-character listing description that sells the experience, not the specs. Uses the BSTRW 7-section framework — selling content first, logistics last, sensory hooks throughout. Works section-by-section with your approval at each checkpoint.
Photo Order & Captioning
Culls weak images, sequences your photos hero-first, and writes experience-driven captions for every shot. Captions describe what the guest is doing, not what's in the frame. Output is a reviewable HTML gallery.
House Rules Generator
Detects which rule categories apply to your property, runs a focused interview, and writes house rules that are friendly in tone but firm in content. Auto-detects hot tub, sauna, pool, fire pit, pets, quiet hours, seasonal hazards, and more.
Amenity Checklist
Audits your property against the complete Airbnb amenity catalog, your listing description, your photo captions, and your comp set. Surfaces gaps, hidden amenities you haven't listed, and upgrade opportunities ranked by booking impact.
Digital Guidebook Builder
A luxury, mobile-first digital guidebook plus Top-5 local experience lead magnets for each category, and a pre-arrival Things-to-Do page. All self-contained HTML — no subscription, no app, no link rot. Three theme options.
Direct Booking Page Creator
Your own commission-free booking page. Swaps the Airbnb booking widget for your own system. Built with full SEO metadata, 6 base64-embedded destination photos, and four theme options: Mountain, Coastal, Urban Loft, Desert.
Guest Messaging Sequence
All 7 guest messages — inquiry through post-checkout — written in your voice with correct merge tags for your PMS. Calibrated to your property's personality. Ready to load directly into your automation.
Pricing Strategy
A complete PriceLabs setup: base prices, minimum night rules by day of week and season, orphan-gap settings, and event multipliers. Different strategy for new listings vs. established ones with stale pricing. Delivered as a strategy doc and a branded HTML reference page.
Compression Events Report
Every festival, concert, holiday, sports event, and demand spike in your market — for the full year — in a single PDF. Parallel research agents. Per-event rate-lift guidance and min-stay recommendations built in.
Instagram Content Calendar
30 days of fully-written Instagram posts — not outlines, actual captions. A 3-round intake interview, market research, strategy approval, then all 30 posts. Delivered as an Excel workbook and a visual HTML calendar.
Meta Ads Playbook
10 fully-written ad variations across 10 emotional archetypes, 55+ hooks, 30+ headlines and descriptions, audience targeting specs, and the Hormozi 70/20/10 testing framework. A multi-tab Excel workbook. Production-ready — not a strategy doc.
Best Airbnbs Market Page
A bold, self-contained HTML showcase page for the best rentals in any market. Works with any number of listings. All images base64-embedded — no external dependencies. Three themes: Dark Luxury, Coastal Light, Mountain Lodge.
CEO Dashboard — Hospitable
Pulls live data from your Hospitable account and builds a polished portfolio dashboard: KPIs, revenue trends, per-property metrics, upcoming bookings, vacancy heatmap, and recent reviews. Deploy to Netlify with daily auto-refresh.
CEO Dashboard — OwnerRez
The same polished portfolio dashboard built from your OwnerRez account. Revenue, occupancy, upcoming bookings, vacancy windows, and review trends — all in one view. Same three output modes. Same daily auto-refresh on Netlify.
Guest Review Response Writer
Looks up the guest's booking and full message thread from your PMS, reads the conversation, then drafts a warm, specific 2–4 paragraph review response. Grounded in what actually happened during the stay — not a template. Never auto-submits.
STR Market Analysis
A full market scorecard before you spend a dollar. Nine weighted factors — regulation, demand, supply, revenue, appreciation. A 10-point red-flag check. Three buy-box recommendations with full financial projections. One pass, interactive report.
Property Onboarding Engine — The Capstone
All 12 onboarding phases run as one end-to-end workflow: property intake, competitor analysis, title, description, photo order, house rules, amenity checklist, guidebook, direct booking page, 7 guest messages, pricing strategy, and a master Launch Playbook. Resume-safe — if you stop mid-session, it picks up exactly where it left off. Was inner-circle-only at AI Unlocked. Open to all AI Lab members. Took 50+ hours to build. Installable in 60 seconds.
Real outputs from real skills
CEO Portfolio Dashboard
Live revenue, occupancy, bookings, and messages — deployed to your own URL, refreshing daily.
Direct Booking Page
Editorial-grade landing pages built from your listing in minutes. 4 themes. Your booking widget embedded.
Digital Guidebook
Full guidebook + Top 5 lead magnet pages + pre-arrival Things to Do — all in one run.
Meta Ads Playbook
10 ad variations, 55+ hooks, 30+ headlines — all in a ready-to-run Excel workbook.
Instagram Content Calendar
30 fully written posts with captions, hashtags, timing, and visual direction. Excel + HTML calendar.
Property Onboarding Engine
All 13 onboarding phases tracked and built in one place — titles, description, photos, guidebook, messaging, pricing, and more.
Who The AI Lab is built for
The AI Lab is for you if…
- You own or co-host 1 or more short-term rentals
- You're tired of "AI mastery" courses that don't ship anything
- You want a working AI stack, not a literacy certificate
- You're ready to learn alongside other STR operators
- You can commit 4–6 hours a week for the first 30 days
The AI Lab is NOT for you if…
- You haven't bought your first STR yet (different program — message us)
- You expect Claude to replace you (it amplifies you, not replaces)
- You won't engage with the live sessions — Lab Build Day or Help Desk are where most breakthroughs happen
- You're hoping for done-for-you services (this is done-with-you)
Everything you need to run
AI-powered STR operations.
$297/month
$297/month. Cancel anytime.
Cancel anytime in Skool. Two clicks. No friction.
Inner Circle members: don't purchase here — you have a separate link.
Questions members are asking
I'm in the Inner Circle. Should I join The AI Lab too?
The AI Lab is a different tier with different work. Inner Circle members get monthly AI calls, and access to the BSTRW coach roster. The AI Lab is the recorded curriculum + monthly Lab Build Day + weekly Help Desk + The Vault. They complement each other. Most Inner Circle members find value in both.
I went to AI Unlocked already. Is The AI Lab a repeat?
No. The AI Lab mirrors the foundations of AI Unlocked but goes much deeper, fills every gap from the live event, and adds the live cohort layer. AI Unlocked was the launch event. The AI Lab is the recurring practice.
I'm on a PC, not a Mac.
The AI Lab works on PC. Some skills require Mac-only Control Chrome — we walk through PC workarounds in Module 2.11, and most members eventually add a $400 used Mac Mini as their dedicated AI machine.
I only have one property. Is this overkill?
No. Most Lab skills work just as well on one property as on twelve. Single-property members typically focus on listing optimization (Lyra-tier work) and guest communications (Marlowe-tier). The dashboards become more valuable as you scale.
Do I need to know how to code?
No. Every skill build in The AI Lab is conversational. The mcp-builder lets you wire up custom integrations without writing code yourself. If you can describe what you want in English, you can ship it in The AI Lab.
How much time does this take per week?
Weeks 1–4: 4–6 hours a week. After that: 1 hour for Help Desk each Friday at 1 PM CT, plus one Lab Build Day per month on the 4th Wednesday, plus however much time you save by automating tasks (typically 5–10 hours a week back). Net positive after week 4.
What's included in the $297/month?
Everything: the full 30-day curriculum, monthly Lab Build Day (4th Wednesday), weekly Help Desk (Fridays at 1 PM CT), The Vault (skills, prompt libraries, connectors, scripts, and resources), and access to The Build Floor community. No tiers, no upsells inside the Lab.
Is Claude expensive?
Claude Pro is $20/mo (fine for getting started). Claude Max is $100/mo (where most serious members end up by month 2–3). Total stack for a serious member: ~$250/mo. Most members earn this back in additional bookings within 30 days.
Stop watching STR AI from
the sidelines.
The members who join now set the tone for how this community grows. The Lab Build Day topics that get built first. The skills that ship first. The automations that give early members a permanent edge over operators still doing things manually.
If you've been wondering when "the right time" is — it's now. Every week you wait is another week of tasks you could have automated, hours you could have saved.
Cancel anytime in Skool. Two clicks. No friction.
Inner Circle members: don't purchase here — you have a separate link.
Membership Terms
All sales are final. There are no refunds on AI Lab memberships. You may cancel your membership at any time through Skool's interface in two clicks — but please note that cancellation immediately removes your access to The Vault, all skills, and the Build STR Wealth plugin. Your curriculum progress is not retained after cancellation.
By joining, you agree to these terms. If you have questions before purchasing, reach out to us at [email protected] before completing your purchase.