THE AI LAB
A Build STR Wealth Program

The AI That Runs Our STR Business.
Already Built.
Yours on Day 1.

39 battle-tested skills and 16 ready-made connectors — the exact tools our team runs every single day to save hours across our own portfolios. You don't build them. You load them into Claude and run them on your business. Try everything free for 21 days before you pay a dollar.

21-Day Free Trial — Full Access to Everything
Start Your Free 21-Day Trial →

Card required. $0 for 21 days. Cancel anytime — no calls, no hoops.

Inner Circle members: don't purchase here — you have a separate link.

Watch First
Done For You

You don't have to build a thing.
The tools are already built.

Every skill in The Vault was built by our team, for our own properties — and battle-tested there first. Point them at your listing. Point them at your portfolio. Get the output. That's it.

🚀

Load them and run

Run the Listing Analyzer on your live Airbnb today. Build your guest guidebook this week. Launch your direct booking page this month. No configuration. No code. Just run it.

⏱

Proven where it counts

These are the exact skills our own team runs every day — the ones that save us hours every week and let Bill run his business from anywhere in the world. Nothing in The Vault is theory.

🔌

Wired into your software

16 ready-made connectors plug Claude straight into Hostaway, OwnerRez, Hospitable, Guesty, PriceLabs, Meta Ads, and the rest of your stack. Your data flows in. Finished work flows out.

How the trial works

21 days. Full access.
$0 until it's proven itself.

Put a card in, and for 21 days you get everything — every skill, every connector, the full curriculum, the live sessions, the community. Not a sample. Not a lite version.

Free for 21 days — then $297/month. Cancel anytime.
✓ Run the skills on your real business. Audit your actual listings. Build your actual guidebook. Launch your actual direct booking page — all during the trial.
✓ Everything you build is yours. Reports, pages, dashboards, and calendars you generate during the trial live on your computer and keep working.
✓ Walk away clean. If The Lab hasn't saved you real hours by day 21, cancel before day 22 and you'll never be charged. No calls. No hoops.

Most members have their first skill running on a real listing within an hour of joining.

Help, Every Single Week

You're never stuck.
And the Vault never stops growing.

Most AI products hand you the tools and wish you luck. The AI Lab is built around live, recurring help: every Friday, the Help Desk answers your actual questions — and every month, Lab Build Day turns member problems into brand-new skills for everyone.

That's the engine of this membership. You tell us what your business needs next. We build it, live, while you watch — and it ships to the whole community. The Vault you join today is the smallest it will ever be.

  • Bring any question to the Help Desk every Friday — leave with a fix
  • Tell us what to build next — Lab Build Day runs on member requests
  • Watch new skills get built live, then run them on your own business
  • Swap what's working with other operators on The Build Floor
🗓

Lab Build Day

4th Wednesday of every month. Members bring the problems; we build brand-new skills around them — live. Every build ships to the whole membership. Replays within 24 hours.

🙋

The Help Desk

Every Friday at 1:00 PM CT. Bring whatever's stuck. Live Q&A — no agenda, no slides. Just real answers to real problems in real time.

💬

The Build Floor

The members-only community. Where wins get posted, questions get answered between live sessions, and operators share what's actually working.

Your Free Trial, Mapped

What you can ship before you ever pay

Twenty-one days is enough to put real outputs on real properties. Here's the arc most members follow — all of it inside the free trial.

Week 1

Skills running

  • Claude wired to OwnerRez or Hospitable via the connectors
  • Listing Analyzer run on your live Airbnb
  • Title, description, and photo order refreshed
  • First hours saved
Week 2

Assets shipped

  • Digital guidebook built and in guests' hands
  • Direct booking page live for one property
  • 30-day Instagram calendar in your queue
  • Guest messaging sequence loaded into your PMS
Week 3

Operations automated

  • CEO dashboard deployed, refreshing daily
  • Pricing strategy loaded into PriceLabs
  • A scheduled task firing without you
Day 22

Your call

  • By now the math is simple: hours saved vs. $297
  • Keep everything running and stay
  • Or cancel in two clicks and pay nothing
Everything Inside

Everything you get when you join

The skills do the work. The Help Desk gets your questions answered every week. Lab Build Day builds what you need next. And the curriculum is there if you ever want to build your own.

The Vault

Done-for-you skills and connectors — ready on Day 1

Every skill and connector we've ever built, all battle-tested on our own portfolios first. Load them into Claude, point them at your business, and run. Plus prompt libraries, scripts, automation templates, and troubleshooting guides — with new skills added every month.

39
Skills
16
Connectors
Day 1
Full access
Lab Build Day

We build your next skill — live, every month

The 4th Wednesday of every month is where the Lab earns its name. Members bring what their business needs next, and we build brand-new skills around those exact problems — live, together. Every build ships to the whole membership, so the Vault you join today is the smallest it will ever be.

The Help Desk

Your questions, answered live every Friday

60 minutes every Friday at 1:00 PM Central. Bring whatever's stuck — a skill, a connector, a property problem — and get a real answer in real time. No agenda, no slides. Plus a walkthrough of the latest Cowork release each week.

Optional Curriculum

The Builder's Path — for the DIY crowd

A 7-module curriculum for members who want to customize skills or build their own from scratch. Completely optional — everything in The Vault works whether or not you ever open it.

Day 1 Vault Access
The Vault

skills,
already built
for you
39 skills, already built for you

A market analyst. A deal scout. A launch team. A copywriter. A revenue manager. A guest-experience designer. A marketing agency. A co-host sales team. A reporting analyst. A bookkeeper for your tax hours. Hiring that team would cost more than most properties gross in a year — inside The AI Lab, it's 39 skills that already know your property, every one battle-tested on our own portfolios first. All free for your first 21 days.

Find & Vet Your Next Deal

Before you buy, know exactly what a market will do for you.

01

Market Analysis

Should you invest in this market? Get a real answer, not a gut feeling. Researches any STR market from every angle — demand, seasonality, regulations, competition — and hands you an interactive report with a weighted scorecard, a 10-point red-flag check, and three tiered buy boxes with financial pro formas.

02

Property Finder

Your buy box, scanned against live listings — with every property scored. Tell it your budget, bedrooms, and must-haves; it searches active listings, scores every property on a proven 5-factor framework, and keeps a running watchlist that flags what's new, what changed, and what sold.

03

Zillow Listing Scraper

One Zillow link in — every photo and every number out. Pulls price, beds, baths, square footage, HOA, Zestimate and Rent Zestimate, price history, taxes, and days on market — plus every full-size listing photo in order. Screens a deal in seconds, and gives a property you just closed on a starter photo set to go live with before your own shoot.

Launch a Listing That Books From Day One

The full launch team — copywriter, photographer's eye, market researcher, and operations manager — working from one property profile.

05

Property Intake

Tell your property's story once. Every other skill remembers it. A friendly interview about your space, saved as a structured profile that your descriptions, titles, house rules, pricing, and guidebook all read automatically. You never explain your property twice.

06

Competitor Analysis

Know exactly who you're up against — and where they're weak. Researches the top comparable listings, breaks down their pricing, amenities, photos, and reviews, and shows where your property can win the side-by-side moments guests see before they book.

07

Listing Analyzer

Already live? Get the full audit — scored, specific, fixable. Drop in your Airbnb or VRBO link and it scores your title, photos, description, amenities, and pricing signals against page-one comps — then hands you prioritized fixes and exact replacement copy.

08

Title Generator

Fifty characters that decide whether guests click. Studies competitor titles, spots the keyword gaps nobody is claiming, and delivers one recommended title plus three test variations — every one checked against Airbnb's 50-character limit.

09

Description Writer

A full-length listing description that sells the stay, not the specs. Writes your complete 5,000+ character listing with a proven 7-section framework — selling story first, sensory details throughout, logistics last — pausing for your approval at every section.

10

Photo Order

Your best photos, in the order that books. Culls the weak shots, picks your strongest hero image, sequences the rest for booking impact, and writes experience-driven captions — delivered as a visual gallery you review before touching your listing.

11

House Rules Generator

Rules that protect your property without scaring off great guests. Looks at what your property actually has — hot tub, fire pit, pets, seasonal hazards — and writes warm-but-firm rules that cover your real risks in language that still feels welcoming.

12

Amenity Checklist

The amenities you forgot to list are costing you search visibility. Audits your property against the full Airbnb amenity catalog, your photos, and your comp set. Every unchecked amenity is a search you disappear from — most hosts find a dozen on the first run.

Price Like a Revenue Manager

Pricing is where good properties quietly lose five figures a year. These give you the discipline big management companies pay a full-time team for.

13

Pricing Strategy

A complete pricing plan — base rates, seasons, minimum nights — built for your property. Base prices anchored to your revenue target, month-by-month seasonal adjustments, minimum-night rules, gap-filling discounts, and last-minute settings, delivered as a branded PriceLabs plan you follow step by step.

14

Revenue Manager

Your ongoing pricing co-pilot — auditing, adjusting, and watching the calendar. Audits your current PriceLabs setup for costly mistakes, updates plans as your market shifts, and runs check-ins on your upcoming calendar — so soft weekends get caught while there's still time to fill them.

15

Compression Report

Every event that spikes demand in your market — in one pricing calendar. Researches every festival, concert, game weekend, and holiday that compresses supply, delivered as a professional PDF — so your rate is already up when the hotels sell out.

Turn Guests Into Five-Star Reviews

The guest experience is your compounding asset. These make yours feel boutique-hotel polished — automatically.

16

Guidebook Builder

A luxury digital guidebook your guests will actually use. Mobile-first check-in details, house info, and curated local recommendations — plus Top-5 local guides and a pre-arrival Things-to-Do page. The $500 designer project, now a conversation.

17

Things to Do Page

A pre-arrival page that gets guests excited before check-in. Your home's standout features plus researched restaurants, coffee shops, and trails with verified photos — built for guests who've already booked, so no codes and no booking links. Already have a guidebook? It reuses that research and finishes in minutes.

18

New Guidebook Nurture

Gorgeous local recommendation guides that wow guests before they arrive. Turns your favorite restaurants, trails, and hidden gems into polished Food & Drink, Excursions, and Local Discoveries guides — sent in the window after booking, when excitement is highest.

19

Guest Messaging Sequence

Every guest message, from inquiry to checkout, written in your voice. The complete 7-message sequence with the correct merge tags for your PMS, ready to paste into your automations — so every guest gets your best hosting, even the ones who book while you sleep.

20

Review Writer

Thoughtful, personal guest reviews — drafted from the actual stay. Pulls the guest's real booking details and message history from your PMS, then drafts a warm, specific response. Nothing is ever sent without you. A 60-second job instead of a chore.

Market Your Property & Own Your Bookings

Every booking that comes to you directly is 15% you don't hand to a platform. These build the engine that makes that happen.

21

Direct Booking Page

Your own booking website, built from the listing you already have. Your photos, your story, your reviews — wired to your own booking engine instead of the platform's. Four design themes, SEO baked in. The $2,000 web project, built in an afternoon.

22

Top 5 Pages

Lead-magnet pages for your property or your whole market. Top 5 Restaurants, Coffee Shops, Hikes — five researched venues per page with verified photos, an optional banner ad, and a footer button pointed wherever you want: your listing, your booking page, or nowhere at all.

23

Instagram Calendar

Thirty days of Instagram content — researched, written, and scheduled. Every caption written, hashtags chosen, visual direction described, and best posting times set — in a color-coded spreadsheet and a visual calendar you can click through.

24

Past Guest Recapture

Fill your open dates with guests who already love your place. Finds the bookable gaps in your calendar, matches them to past guests who stayed that same season, and drafts personal outreach from their real stay history — email, SMS, and a message on their original platform. Nothing sends without your approval, and it re-checks every date so no invite goes out for a night that just booked.

25

Meta Ads Playbook

A top-1% Facebook & Instagram ad campaign, written for your property. Ten fully-written ads, 55+ scroll-stopping hooks, 30+ headlines, audience targeting for cold, retargeting and lookalikes, and a proven 70-20-10 testing framework — the campaign agencies charge $3,000 a month to build.

26

Best Airbnbs Market Page

A stunning “Best of [Your Market]” showcase page — with your properties in it. Captures the “best cabins in…” searches travelers actually type and positions you as the local authority instead of just another listing. Three themes, ready to publish anywhere.

Grow a Co-Hosting Business

A complete client-acquisition engine: find the owners, get in front of them, pitch them, prove your value, and pay them on time.

27

Co-Host Client Acquisition

The whole client-winning journey, one campaign, every skill feeding the next. Chains the co-host skills so each output becomes the next one's input: Skip Tracer finds the owners, you pick the targets, the Listing Grader builds the case, the Visit Planner routes your filming day, and the Sales Framework writes the call. All tracked in one campaign file you can stop and resume.

28

Skip Tracer

Find the owners behind the listings — and reach them first. Finds underperforming Airbnbs worth pursuing, then traces who actually owns each one: names, mailing addresses, phones, and emails — LLCs resolved to real people, verified against county records, and checked for do-not-call compliance. It remembers every trace, so you never pay for the same one twice.

29

Property Visit Planner

Spreadsheet of addresses in — the perfect driving day out. Turns your target list into the shortest real driving route and a mobile page built for the drive: one-tap directions at every stop, a mark-as-visited progress bar, and talking points on why each property matters. Built for acquisition filming days, and it feeds straight from a Skip Tracer export.

30

Individual Owner Custom Audience Builder

Put your ads in front of the one owner you want to win. Takes a traced owner's real contact details and builds a Meta value-based custom audience file aimed at that single person, padded to a usable size with real address variants and never invented data. Your pitch shows up in their feed before you ever pick up the phone.

31

Listing Grader

Know exactly what to say to an owner before you ever pitch them. Scores a prospect's live listing on photos, title, amenities, description, policies, and reviews, then turns the gaps into a sales-ready opportunity report. It stops at the analysis on purpose — the fix is the service you're selling. Every point is a fact the owner can check on their own listing in under a minute.

32

Property Case Study

One property's real numbers, turned into your best sales asset. An interactive page with drag-to-reveal before/after sliders, plus a print-ready PDF you can email a prospect. Two modes — the investor case study from a proforma, or the co-host case study from owner statements, under your brand. Every figure reconciled against the source documents.

33

Cohost Sales Framework

Walk into every owner pitch with a script built for that exact property. A full playbook, a 3-page cheat sheet, and a 1-page quick reference covering the whole call arc — first 90 seconds, discovery, the offer stack, the fee reveal, objections, and the close. Your real fees and terms quoted verbatim, with no invented numbers.

34

Co-Host Property Dashboard

One property, one beautiful report — perfect for owner updates. Revenue, owner payout, occupancy, bookings, and reviews from your live PMS data — polished enough to send straight to the owner you co-host for. The report that justifies your fee.

35

Co-Host Owner Statement

Month-end owner statements — pulled, computed, branded, delivered. Pulls reservations from Hospitable, OwnerRez, or Guesty, computes commission, expenses, owner nets, and carry-forward balances, then renders one branded PDF per owner. Save them, draft the emails, or let it send on a schedule.

Know Your Numbers at a Glance

Live portfolio dashboards built straight from your property management system — no spreadsheets, no six open tabs.

36

OwnerRez Dashboard

Your whole OwnerRez portfolio in one morning briefing. Revenue, occupancy, upcoming stays, a vacancy heatmap, and overnight-message alerts — saved as a file or deployed to a private live link that refreshes itself daily.

37

Hospitable Dashboard

The same morning briefing, built from your Hospitable account. Portfolio KPIs, revenue trends, vacancy heatmap, recent reviews, and urgent-message detection — the five numbers that actually run your business, every single morning.

38

Guesty Dashboard

And for Guesty portfolios — the full picture, one link. Revenue, occupancy, trends, vacancy heatmap, reviews, and overnight alerts — no exports, no spreadsheets, just the state of your business at a glance, every day.

Keep More of What You Earn

The STR tax strategy is one of the biggest wins in this business — and the one owners most often lose at audit, for want of a paper trail.

39

Material Participation Tracker

Your STR tax-strategy hours log — kept as you go, organized, CPA-ready. Mention work as you do it and it's logged in seconds, or run a weekly check-in that pulls your real activity from your connected tools and estimates the time for you to confirm. A live scoreboard tracks all three qualification tests, and year-end hands your CPA a complete workbook.

1 Skill. 12 phases.

Skill 04: Property Onboarding Engine — The Flagship

The whole launch process in one guided journey. All twelve phases in order — property intake, competitor research, titles, description, photo order, house rules, amenity audit, guidebook, direct booking page, guest messaging, and pricing — finished with a master Launch Playbook. Stop anytime; it picks up exactly where you left off. A proper launch is the highest-leverage work you'll ever do on a property, and the work most hosts skip because it's overwhelming. This makes "done right" the easy path instead of the expensive one.

Plus 16 ready-made connectors

Skills are only half The Vault. The connectors wire Claude straight into the software you already run your business on — no Zapier duct tape, no API keys to puzzle out.

HostawayOwnerRezHospitableGuestyLodgifyHostfullyCloudbedsPriceLabsWheelhouseAirROIBreezewayTurnoMeta AdsMarketMySTRTracerfyOpenSOS
See It In Action

Real outputs from real skills

CEO Portfolio Dashboard

CEO Portfolio Dashboard

Live revenue, occupancy, bookings, and messages — deployed to your own URL, refreshing daily.

Direct Booking Page

Direct Booking Page

Editorial-grade landing pages built from your listing in minutes. 4 themes. Your booking widget embedded.

Digital Guidebook

Digital Guidebook

Full guidebook + Top 5 lead magnet pages + pre-arrival Things to Do — all in one run.

Meta Ads Playbook

Meta Ads Playbook

10 ad variations, 55+ hooks, 30+ headlines — all in a ready-to-run Excel workbook.

Instagram Content Calendar

Instagram Content Calendar

30 fully written posts with captions, hashtags, timing, and visual direction. Excel + HTML calendar.

Property Onboarding Engine

Property Onboarding Engine

All 13 onboarding phases tracked and built in one place — titles, description, photos, guidebook, messaging, pricing, and more.

Is This For You?

Who The AI Lab is built for

The AI Lab is for you if…

  • You own or co-host 1 or more short-term rentals
  • You want tools that work today — not another course to finish
  • You'd rather run proven skills than build from scratch
  • You want hours back every week without hiring anyone
  • You like proving it works before you pay for it

The AI Lab is NOT for you if…

  • You haven't bought your first STR yet (different program — message us)
  • You expect Claude to replace you (it amplifies you, not replaces)
  • You want an agency to log in and run it for you — the skills are built for you, but you still press the button
  • You won't spend even an hour loading the skills and running them
Membership

Test-drive the whole Lab
free for 21 days.

$0for 21 days

Then $297/month. Cancel anytime — even mid-trial.

✓
The Vault — 39 done-for-you skills, prompt libraries, scripts, and resources, all Day 1
✓
16 connectors — Claude wired into Hostaway, OwnerRez, Hospitable, Guesty, PriceLabs, Meta Ads, and more
✓
New skills monthly — first access as they ship
✓
Lab Build Day — brand-new skills built around member businesses, live, every month
✓
The Help Desk — your questions answered live by Chris, every Friday at 1:00 PM CT
✓
The Build Floor — private community of active STR operators
✓
The Builder's Path — the optional build-your-own curriculum, if you ever want it
Start Your Free 21-Day Trial →

Card required. $0 for 21 days. Cancel anytime — no calls, no hoops.

Inner Circle members: don't purchase here — you have a separate link.

Common Questions

Questions members are asking

I'm in the Inner Circle. Should I join The AI Lab too?

The AI Lab is a different tier with different work. Inner Circle members get monthly AI calls, and access to the BSTRW coach roster. The AI Lab is the recorded curriculum + monthly Lab Build Day + weekly Help Desk + The Vault. They complement each other. Most Inner Circle members find value in both.

I went to AI Unlocked already. Is The AI Lab a repeat?

No. The AI Lab mirrors the foundations of AI Unlocked but goes much deeper, fills every gap from the live event, and adds the live cohort layer. AI Unlocked was the launch event. The AI Lab is the recurring practice.

I'm on a PC, not a Mac.

The AI Lab works on PC. Some skills require Mac-only Control Chrome — we walk through PC workarounds in Module 2.11, and most members eventually add a $400 used Mac Mini as their dedicated AI machine.

I only have one property. Is this overkill?

No. Most Lab skills work just as well on one property as on twelve. Single-property members typically start with the Listing Analyzer, the guidebook, the direct booking page, and guest messaging. The dashboards become more valuable as you scale.

Do I need to know how to code?

No — you don't even need to build anything. Every skill is pre-built: you load it into Claude, answer a few questions, and get the output. When you're ready to customize or build your own, those tools are conversational too. If you can describe what you want in English, you can run it.

How much time does this take per week?

Running a skill takes minutes, not hours — most members have their first one running within an hour of joining. If you go deeper into the Builder's Path, budget 2–4 hours a week, but that's optional. The live sessions (Help Desk Fridays at 1 PM CT, Lab Build Day monthly) are there when you want them. Most members net 5–10 hours a week back.

How does the 21-day free trial work?

You sign up with a card on file. For 21 days you pay nothing and get full access to everything — every skill, every connector, the curriculum, Lab Build Day, the Help Desk, and the community. Cancel before day 22 and you're never charged. Stay, and it's $297/month from day 22 — cancel anytime after that too. No tiers, no upsells inside the Lab.

Is Claude expensive?

Claude Pro is $20/mo (fine for getting started). Claude Max is $100/mo (where most serious members end up by month 2–3). Total stack for a serious member: ~$250/mo. Most members earn this back in additional bookings within 30 days.

Last Call

The skills are built.
The trial is free.

Everything in The Vault took our team hundreds of hours to build, test, and refine on our own properties — the same skills that save us hours every single week and let Bill run his business from anywhere in the world. You get all of it on Day 1, and you don't pay a dollar for three weeks.

If you've been wondering when "the right time" is — it's a free trial. The only thing waiting costs you is another week of tasks you could have already handed off.

Start Your Free 21-Day Trial → See what's inside ↑

Card required. $0 for 21 days. Cancel anytime — no calls, no hoops.

Inner Circle members: don't purchase here — you have a separate link.

Membership Terms

Free trial. New members get full access to The AI Lab free for 21 days. A valid card is required to start the trial, but nothing is charged until day 22. Cancel anytime during the trial and you will never be billed.

After the trial. From day 22, membership is $297/month. All payments are final — there are no refunds on billed months. You may cancel at any time; cancellation immediately removes your access to The Vault, all skills and connectors, and the Build STR Wealth plugin. Files and outputs you generated on your own computer remain yours. Curriculum progress is not retained after cancellation.

By joining, you agree to these terms. If you have questions before starting your trial, reach out to us at [email protected].